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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. This is how you unlock sales potential unlike ever before.

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Space NK Unveils Largest Store in Portfolio with Upgraded Westfield London Location

Retail Focus

Covering 2,500 square feet of trading space, the new store will serve as a beauty shopping destination, tailored to customers’ needs and staffed by a team of Space NK experts. “We Additionally, it features theater spaces for customer engagement. We are delighted to open our biggest store yet at Westfield London.

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How brands can capitalise on Pinterest’s push to make everything shoppable

Inside Retail

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. According to in-house research, over half of users expressed that they use Pinterest as a place to shop.

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DFS and Douyin join forces to transform luxury retail in China

Inside Retail

DFS Group, the world’s foremost luxury travel retailer, and Douyin Life Service, China’s leading short-video platform, have forged an unprecedented alliance, heralding a new era of shopping experiences tailored to Chinese travellers. This streamlined the shopping experience when compared to physical cash card redemption.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 Hootsuite contends that 81 per cent of shoppers research products on Instagram and Facebook, and that shopping is a top priority for 48 per cent of Pinterest users. Meta recently introduced a feature allowing for shopping through DMs.

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The antidote to retail homogeneity: an opportunity for local retail legends

Inside Retail

From local shopping experiences to big destinations and shopping centres, these locations are a great barometer for the state of the Australian retail nation. I was struck by how homogenous shopping centres and local ‘high street’ shopping experiences have become. And it presents a major opportunity for local retailers.

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Selfridges says, I do

Retail Focus

Newly engaged couples are struggling to find wedding venues, booked up far in advance.? A newly acquired wedding licence will allow ceremonies to be hosted in the grade II listed building on Oxford Street for a limited time this year, with three curated micro-wedding packages available.

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