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From personalisation to gamification, here are six ways to drive loyalty

Inside Retail

Every retailer wants to stand out, but the familiar approaches you’ve used in the past may not always get you the attention you want. That’s where innovative and engaging shopper interactions come in. These are ways to inform, curate, share, build, inspire or even play. Let’s dive in.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. It also enables consumers to experience the brand in an elevated and curated manner.

Balance 130
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130
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Revealed: Raffles’ strategy to lure back in luxury customers

Inside Retail

The new stores at the iconic luxury mall are designed to expand its lifestyle, beauty and food and beverage offerings so shoppers can get a taste of specially curated merchandise and unique shopping experiences. “We This program will cover around 111,000 sq ft of retail space across levels one to three. An eclectic mix.

Strategy 130
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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

Consumer 130
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. The company has also deployed a unique user interface for its brand owned app to drive education-led engagement. “As

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