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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

With connectivity across the entire marketing, sales and fulfilment journey, it can collate, curate and analyse all the data empowering a business to better understand its customers – right down to their individual journeys of engagement – and then customise and personalise communications, feeding into email and SMS flows.

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How to effectively communicate with customers this holiday season

Inside Retail

Customers’ wants and needs are changing, and heading into the most important period of the retail calendar, engaging with them effectively is of utmost importance. This means, according to Zhang, that businesses need to offer customers the ability to tailor their communication preferences extensively. Walk the tightrope.

Tailored 130
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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

Know your customer For today’s retailer, no matter the channel, knowing and understanding your customers and their needs is critical to tailoring strategies for optimal engagement. Knowing your customer also includes offering a well-curated selection of products that cater to their needs and interests. It’s free here online.

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Do big-box retailers need to reinvent themselves to attract Gen Z?

Inside Retail

The curated line of products includes items made using at least one material or process that is better for humans, animals, or the environment. According to a report by IBM, gen Z consumers want value tailored to them, and they want to be able to co-create an experience that is uniquely theirs. An example is jeweller Tiffany & Co.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. Driving real-time omnichannel engagement.

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International Restaurant & Foodservice Show of New York 2024 

Trade Show Booth Companies - Trade Group

Discover the latest food trends, innovative technologies, and solutions tailored to your restaurant’s needs. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" This event is your golden opportunity to stay ahead of the curve and find the newest and most groundbreaking developments for your operation.

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New Point-of-Purchase Trends 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Still, a brick-and-mortar location remains a place where sales are made. So, instead of barren walkways, aisles will become places of engagement, and shelves will transition from merely a product repository to a featured role in the promotional effort.