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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Emerging shopping platforms.

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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

More than ever, consumers are aware and conscious of these topics. To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. The report surveyed 12,000 global consumers on their sentiment towards Big Tech and expectations for brands online.

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Covid-19 drives 700% jump in social media shopping in Australia

Inside Retail

The amount Aussies are spending through social media shopping has soared 700% over the past two years, with Gen Z and Millennials leading the way. That’s according to PayPal’s sixth eCommerce Index Report , which explores online shopping trends, particularly post COVID-19.

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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. It’s becoming more important for retailers to engage with consumers.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Social media sensation. Retailers in particular use this tactic a lot.

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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

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