Inside Retail

FEBRUARY 19, 2024

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290

Marketing Engagement Strategy Social Media 290

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Inside Retail

JANUARY 4, 2023

The brand’s fifth store in Singapore, which is located in Ion Orchard, features an “enhanced shopping experience” that aims to introduce more consumers to Desigual through a new perspective on the brand. Balazs Krizsanyik, general manager of Desigual in Asia. The Singapore marketplace.

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Concept Art Fashion Social Media 246

Inside Retail

MAY 25, 2023

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. My key takeaway is the global perspective I have adopted when handling situations, both professionally and personally.

Marketing 130

Marketing Social Media Fashion Management 130

Inside Retail

MAY 22, 2023

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. It marks another step forward for the brand in the motorsports arena, so we are really looking forward to 2024 and beyond,” Thomas Josnik, Puma’s general manager of the motorsport business unit, told Inside Retail.

Social Media 147

Social Media Merchandising Fashion Perspective 147

Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

Social Media 130

Social Media Advertising Marketing Consumer 130

Inside Retail

OCTOBER 26, 2022

Salakas attributes this growth to a desire by consumers to go out, socialise and celebrate the festivities. Kmart divisional merchandise manager Rob Day has seen an increase in popularity of the discount department store’s Halloween range, as more families and individuals have become involved in the event. “I

Social Media 246

Social Media Merchandising Perspective Art 246

Inside Retail

SEPTEMBER 14, 2021

Here, we chat with him about his business heroes, where he finds inspiration and who he’s following on social media right now. Eugene Leung: My workday usually comprises creative work in different mediums, a research session and some management tasks. IR: What podcasts/magazines/books are you consuming right now?

Design 162

Design Perspective Artistic Art 162

Inside Retail

SEPTEMBER 22, 2021

We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said. Consumers] don’t always want to see the slender, 20-year-old model featured in the campaigns for the brands they buy.

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Fashion Social Media Accessories Accessories 246

Inside Retail

MAY 2, 2022

We spoke to Snap APAC general manager Kathryn Carter about the announcements, and what they mean for retailers. Kathryn Carter: The updates we’re making are a continuation of our shopping journey from a Snap perspective. IR: It seems to me that Snap’s strong focus on AR sets it apart from other social media platforms.

Social Media 130

Social Media Perspective Engagement Shopping 130

Inside Retail

MAY 22, 2023

From a marketing and advertising perspective, some places are still reluctant to promote sexual health products. For the launch of the new toy range, the company has managed to secure billboard space and will use these to promote the products, along with influencers who have come on board to promote them in social media campaigns.

Promotion 130

Promotion Perspective Advertising Social Media 130

Inside Retail

MARCH 12, 2024

Lush Australia’s general manager of retail, Brittany Gian outlines how the handmade cosmetics brand plans to grow this year and explains how investing in staff training and customer experience helped Lush ANZ navigate the uncertain economic climate of 2023. Inside Retail : What were the biggest highlights of 2023 for Lush ANZ?

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Strategy Perspective Gifts Social Media 130

Inside Retail

JULY 12, 2021

As consumers adapt to the new reality of living amidst uncertainty for the longer term, one thing is clear – the acceleration of e-commerce adoption sees no signs of stopping. . About the Author: Richard Marr is General Manager, APAC at Auth0, the identity platform for development teams. Simplify the process with CIAM.

Social Media 147

Social Media Perspective Customer Engagement Art 147

Inside Retail

APRIL 25, 2023

Rather, it is in constant flux, with innovations shifting the way that industry players operate, and changing the way that consumers and traders interact with one-another. Rather, Perera believes that the right way for retailers to assess and prioritise these trends is to start with a customer-focused perspective.

Shopping 130

Shopping Perspective Management Social Media 130

Inside Retail

JUNE 21, 2022

Famed management consultant Peter Drucker once coined the phrase, “Innovate or die”. KPMG’s recent survey of over 75,000 global consumers revealed that the new boom in the Internet Of Things (IoT) sector is something that needs to be highlighted. This era of retail is undergoing a technological revolution unlike any other.

Target Market 130

Target Market Social Media Consumer Marketing 130

Inside Retail

JUNE 20, 2023

From a frontstage, customer-facing perspective, it has a range of applications: Improved personalisation Personalisation isn’t new – but it’s now on steroids, with incentives, offers, targeted products, cross-selling and upselling and dynamic pricing as mentioned below. GenAI is also transforming inventory management.

Social Media 130

Social Media Pattern Perspective Strategy 130

RetailMinded

MAY 4, 2023

The phrase the ‘Customer is King’ is often used by marketers and customer service managers to emphasize the importance of customer satisfaction. The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce.

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Social Media Tailored Promotion Marketing 52

Inside Retail

APRIL 6, 2021

Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In Who can teach yoga and educate our guests [Yim’s preferred term to consumers] better about our brand than our own people?”

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Apparel Perspective Social Media Promotion 130

Inside Retail

JULY 4, 2023

Started by Ami Bateman and Sian Murray in 2020, Pleasant State is a direct-to-consumer home care brand that aims to change the way consumers approach cleaning. Just add water solutions had existed in the commercial space for many years, but they hadn’t been packaged up in a beautiful direct-to-consumer way.

Consumer 130

Consumer Strategy Management Perspective 130

Inside Retail

AUGUST 26, 2021

Barriers to recruiting older workers are reduced when managers challenge ageist stereotypes, utilise an age-diverse hiring panel, use age-inclusive language in recruitment documents and focus on the specific skills required for the job. Take a consciously age-neutral approach to managing the career paths and life goals of team members.

Promotion 242

Promotion Management Social Media Form 242

RetailMinded

OCTOBER 1, 2023

From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics. Here are a few tips to help you delve into the psychographic nuances that shape consumer choices.

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. technology presents an entirely new way of interacting online, consumer experiences and a shift toward a democratised and traceable future.

Fashion 130

Fashion Apparel Social Media Shopping 130

Inside Retail

JANUARY 7, 2024

KG: When we spoke to our audience, and how we felt as consumers ourselves, it wasn’t that accessible to look after your skin regularly because facials fell into this luxury category. The consumer is more focused on the results they want to get rather than picking the treatment. IR : Why was Fayshell Created?

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Beauty and Health Marketing Social Media Location 130

RetailMinded

NOVEMBER 2, 2021

Consumer sentiment impacts purchase decisions in a variety of ways, and among them includes why they buy one garment versus another. SGS, the world’s leading testing, inspection and certification company, explains that “from the perspective of the consumer, durability has two meanings – physical and emotional.

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Perspective Consumer Social Media Tailored 98

Inside Retail

JULY 13, 2022

The collection is also made from more sustainable fabrics, and we wanted to ensure that the styles were more sustainable, summer appropriate and also suitable for modest dressing,” Boohoo’s design manager, Penny Armstrong, told Inside Retail. “We Alternative sales channels are also being utilised in line with changes in consumer behaviour.

Fashion 130

Fashion Perspective Space Social Media 130

Inside Retail

NOVEMBER 17, 2021

A 2016 Huffington Post article propelled the brand to new audiences and before long, Britney Spears and Ashton Kutcher were sharing the brand on their social media platforms. However, she is glad to see more sustainable choices on the market for consumers regardless. West has no idea how. That was a total accident.

Social Media 130

Social Media Perspective Marketing Form 130

Inside Retail

MARCH 28, 2022

It is part of our DNA to challenge the status quo and rethink the way people consume fashion for now and for a better future. In APAC, we are communicating to our customers through our onsite/app, CRM channels, social media and additionally digital branding ad placements and performance marketing channels.

Fashion 130

Fashion Marketing Social Media Strategy 130

Parcel Pending

OCTOBER 15, 2022

In the pursuit of supply chain network optimization , smart lockers are a valuable tool in the suite of emerging technologies that can help support logistics management and supply chain management as well as lower the costs of last mile logistics , including delivery and fulfillment. As many as 82% of consumers in the U.S.

Social Media 52

Social Media Strategy Planning Management 52

Inside Retail

AUGUST 17, 2021

The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”. Starting with Chanel, Farfetch aims to enhance interactions between consumers and sales associates.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

DECEMBER 6, 2022

We’d had this adventure through India, seeing all these practices that we had never experienced, coming from a dairy-farming country like New Zealand, and then through London, where there was a strong conscious consumer market. That created a bridge between supply and consumer that informed the rest of our business.

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Art Space Concept Texture 130

Trade Show Booth Companies - Trade Group

FEBRUARY 29, 2024

MozCon When: June 3- June 4 Location: Seattle, Washington MozCon is distinguished as one of the top ten marketing trade shows, largely due to its unique focus on the latest SEO, content marketing, mobile, social media, and more trends. CES (Consumer Electronics Show) Location: Las Vegas, Nevada When: January 9, 2024.

Marketing 52

Marketing Consumer Electronics Strategy Location 52

VMS

JUNE 23, 2021

But much of this narrative centers on operational efficiencies such as pricing and p-o-s systems, inventory control, energy management and security. At the town’s barbershop or at social gatherings, folks would talk about how great the service is, and his popularity expands though positive word-of-mouth.

Design 52

Design Visual Merchandising Social Media Management 52

Retail Bound

DECEMBER 22, 2022

Doing so gives them an outsider’s perspective that can provide valuable insights into how the brand is or will be perceived. Procurement Officer or Branding Project Manager. Links to your website and social media accounts. Social media analytics. Business stage (start-up, industry leader, etc.). Interviews.

Social Media 52

Social Media Hobbies Strategy Other 52

Retail Bound

DECEMBER 9, 2020

This is quite the rush that can quickly become addictive for consumers. Online retailers have been forced to adapt in order to manage this. Yes, consumers want to feel that they are being heard. That’s hardly the stuff dreams are made of when preparing an elaborate unboxing video for the social media generation.

Social Media 52

Social Media Consumer Shopping Gifts 52

Retail Bound

APRIL 20, 2022

Once you have identified who you are selling to and, from a high-level perspective, what they are looking for, invest time in solid market research. You can do this individually through short surveys, customer reviews, or monitoring social media. Research Your Customers, the Market, and Your Competitors. This is a huge mistake.

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Target Market Marketing Design Social Media 52

RetailMinded

OCTOBER 6, 2022

As one of over 1,000 sessions at Dreamforce, I was grateful to listen to Salesforce consulting partner, Slalom’s, Managing Director Jim Clarke and DECIEM’s Senior E-Commerce Director Heather Stables discuss the importance of data for business growth. It is, however, expected to be an important part of the path to purchase for many consumers.

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Consumer Social Media Other Engagement 52