Inside Retail

MARCH 4, 2024

In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign. The campaign is being led by Shiseido’s global ambassador, Anne Hathaway.

Beauty and Health 130

Beauty and Health Marketing Gifts Consumer 130

Inside Retail

OCTOBER 4, 2021

Christmas is coming early for retailers, with Australians preparing to spend $11 billion on Christmas gifts and a staggering 80 per cent expected to purchase before December, figures from Roy Morgan show. Take your marketing a step further and do outreach to ensure you’re included in third-party sales round-ups and seasonal gift guides.

Marketing 238

Marketing Gifts Consumer Electronics Planning 238

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. “As What’s the driver?

Marketing 130

Marketing Fashion Tailored Shopping 130

Inside Retail

APRIL 3, 2023

Based on last year’s spending data, marketers need to start focusing on online sales in 2023, according to Taranjeet Singh, managing director of South APAC for Criteo, a commerce media company. Singh believes that consumer spending habits tend to follow festive spending patterns.

Consumer 130

Consumer Pattern Strategy Engagement 130

Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. per cent during the forecast period between 2024 to 2029. per cent during the forecast period between 2024 to 2029.

Marketing 100

Marketing Social Media Consumer Shopping 100

Inside Retail

DECEMBER 19, 2021

Beauty retailer Mecca is creating new opportunities to connect with Christmas shoppers by introducing gift card vending machines in high foot traffic areas of Australia’s major cities. The technology combines PayWave and credit card payment with dispensing capabilities for gift cards between $25 – $100. Challenging perceptions.

Gifts 130

Gifts Location Marketing Consumer 130

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

Strategy 98

Strategy Marketing Social Media Advertising 98

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

DECEMBER 17, 2023

Consumers are still feeling enormous financial pressures, and many are heading into this period with little optimism towards their finances. Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. But this shouldn’t just be a retail race to the bottom.

Shopping 130

Shopping Layout Strategy Gifts 130

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

NOVEMBER 21, 2023

This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work.

Social Media 245

Social Media Gifts Advertising Strategy 245

Inside Retail

APRIL 7, 2024

Since the launch of its global sustainability strategy, “Our Responsible Journey,” in 2020, Samsonite has sought to weave sustainability into every aspect of its operations. A notable campaign worth mentioning is its gifting program, usually held at the year-end celebrations.

Gifts 130

Gifts Strategy Promotion Consumer 130

Inside Retail

MAY 7, 2024

Stores are syncing product releases and advertising campaigns to calendar events, meanwhile, consumers are planning their purchases to the retail calendar. Inside Retail spoke to Dr Jason Pallant, RMIT senior marketing lecturer, to unpack how retail became reliant on event-based sales and strategies to regain year-long stability.

Consumer 147

Consumer Flow Gifts Marketing 147

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52

Inside Retail

JULY 13, 2023

Consumers believe that sellers, distributors, and e-commerce stores share responsibility for ensuring product authenticity, with a desire for more ways to verify authenticity and reliable customer service. The post How the rise of online scams and fakes is changing consumer behaviour appeared first on Inside Retail.

Consumer 130

Consumer Shopping Department Stores Gifts 130

Inside Retail

APRIL 12, 2023

In recent years, India has emerged as a major market for luxury brands. The country’s growing economy and expanding middle class have created a favourable environment for global brands to set up shop and tap into a new consumer base. billion Direct-to-Consumer (D2C) shipments by 2030.

Department Stores 261

Department Stores Strategy Consumer Marketing 261

Inside Retail

DECEMBER 13, 2023

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6

Gifts 130

Gifts Accessories Accessories Social Media 130

Inside Retail

NOVEMBER 13, 2023

According to ARA boss Paul Zahra, much of this spending is set to be bargain-driven, as consumers seek savings where possible. However, many consumers are searching for value as well as price in their gift-giving, and want to buy products in line with their values. per cent on the previous year.

Shopping 130

Shopping Gifts Line Consumer 130

Inside Retail

FEBRUARY 13, 2022

The business restructure was driven by the brand’s desire to focus on direct-to-consumer sales and involved selling assets such as its B2B confectionary distribution business and the intellectual property of Chill Factor. The UK has one of the most advanced e-commerce markets globally and the retail environment is also fiercely competitive.

Expansion 130

Expansion Strategy Hobbies Marketing 130

Inside Retail

SEPTEMBER 20, 2022

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. An interesting collaboration.

Marketing 130

Marketing Social Media Fashion Location 130

Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It

Social Media 279

Social Media Gifts Display Marketing 279

Retail Focus

NOVEMBER 22, 2023

Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers. Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

Gifts 130

Gifts Customer Retention Customer Engagement Consumer 130

Inside Retail

OCTOBER 26, 2023

Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.

Shopping 246

Shopping Engagement Consumer Gifts 246

Hunton Andrews Kurth

JANUARY 27, 2022

million for harm suffered by consumers. million to settle charges that it failed to properly notify consumers of late shipments and give them the chance to cancel their orders, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds.

Fashion 98

Fashion Marketing Advertising Gifts 98

Inside Retail

OCTOBER 12, 2023

In saying that, people are actually beginning to feel better about the economy and their own personal finances, Levine said, with consumer confidence topping 80 for the first time in several months, and Roy Morgan’s data showing people are largely comfortable with their personal finances and expecting to be even better off next year. “I

Gifts 264

Gifts Consumer Shopping Balance 264

Inside Retail

NOVEMBER 6, 2023

For example, we’re looking at ways that our AI can help gift-givers choose something that’s perfect for their specific loved one. PC: Product innovation and differentiation is crucial in the toy industry, to ensure that we remain relevant and have a unique offering for the market. There’s so much fun to be had in marketing toys.

Gifts 246

Gifts Hobbies Planning Management 246

Inside Retail

AUGUST 16, 2021

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). These brands, often unique or even unknown to the market, satisfied the desire for individuality. Chinese sportswear company Li-Ning.

Consumer 130

Consumer Beauty and Health Fashion Marketing 130

Inside Retail

NOVEMBER 6, 2023

With the promise of a wider reach and a more personalised beauty experience for LazMall shoppers, the strategic alliance not only aligns with Sephora’s vision but also caters to the unique nuances of Thai consumers. We are really excited to be celebrating our 10th year in this amazing beauty market. For the upcoming 11.11

Gifts 130

Gifts Curate Social Media Boutique 130

CRP

MAY 28, 2024

During the holiday season, custom packaging plays a crucial role in capturing consumer attention. According to Exploding Topics , American consumers spend an average of $997.73 on holiday gifts and festivity items. Sur La Table's holiday bags use 80% post-consumer waste.

Gifts 52

Gifts Color Tailored Pattern 52

Inside Retail

MARCH 3, 2024

The importance of delivering service excellence, irrespective of where or how the consumer makes their purchase has always been a priority for DHL, which is why this partnership is so significant. According to Future Market Insights, the returnable packaging market worldwide is set to grow from US$129.7

Tailored 130

Tailored Gifts Customer Engagement Strategy 130

RetailMinded

NOVEMBER 13, 2022

Facing a Christmas that some economists predict could be ‘called off’ in the eyes of consumers, retailers are braced to do all they can to help shoppers spread the cost; and in turn, keeping profits stable and business afloat. Quit The Sporadic Marketing. A Shift In Focus . Tactics To Grow And Protect Cash Flow.

Strategy 87

Strategy Flow Social Media Planning 87

Inside Retail

MARCH 12, 2024

IR : Many retailers have described 2023 as ‘patchy’, with several external factors, such as rising interest rates and global conflicts, dampening consumer sentiment. What was your experience in terms of consumer spending, and what strategies did you deploy to navigate the challenging economic environment?

Strategy 130

Strategy Perspective Gifts Social Media 130

Inside Retail

APRIL 21, 2023

The month-long festivities that include gift exchanges, iftar events and shopping for new clothes and house decor has always had a significant impact on retail in years before, however, this year marks the first Ramadan celebrations for some time without any Covid restrictions. But it is not just muslims who are embracing Ramadan this year.

Gifts 130

Gifts Marketing Consumer Tailored 130

Tusco Display

NOVEMBER 24, 2021

In-Store Marketing: Holiday Season 2021 Each year, retailers transform their stores to entice consumers as they shop for holiday gifts. In-Store Marketing for the Holiday Season In-store marketing during the holiday season can vary based on store type and brand. Are You Ready for Next Year?

Marketing 75

Marketing Display Gifts Layout 75

Inside Retail

MAY 2, 2022

Segmentation is core to many marketing functions. In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. However, it’s not enough just to haphazardly group consumers.

Gifts 130

Gifts Target Market Beauty and Health Consumer 130