Remove Consumer Remove Engagement Remove Shopping Remove Tailored
article thumbnail

Retail Reimagined: The Rise of Experiential Shopping

Retail Focus

Retail is changing, and experiential shopping is at the heart of this transformation. Unlike traditional shopping, which focuses on buying products, experiential shopping is all about creating memorable, engaging experiences for customers. Secondly, experiential shopping emphasises personalisation.

Reimagine 130
article thumbnail

The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

Shopping 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.

article thumbnail

Why luxury Aussie retailers are missing a major consumer segment

Inside Retail

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

Consumer 263
article thumbnail

Stream and shop: Zalora leans into live streaming

Inside Retail

Recently launched in conjunction with Zalora’s Big Fashion Sale, the platform allows consumers to shop while viewing content and enables two-way communication between shoppers and the brand. I think this creates a fantastic, and more democratic, playing field for various types of brands to engage.”. Quality of content.

Shopping 246
article thumbnail

Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

This year, while consumers are still struggling to adapt to higher prices for staple goods and services, they are still spending on discretionary items creating a retail market where brands compete fiercely for their share of the consumer’s paycheque.

Consumer 130
article thumbnail

Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. They are the emotional glue that binds a brand to its consumers.