Retail Bound

FEBRUARY 15, 2024

As we are 45 days in 2024, the echoes of pandemic-driven shifts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, interact with brands, and prioritize their well-being.

Consumer 52

Consumer Tailored Concept Marketing 52

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

FEBRUARY 8, 2023

With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way. Enter digital signage and kiosks, which are transforming the in-store experience and helping retailers deliver a customer experience that matches consumers’ online shopping expectations.

Engagement 233

Engagement Display Tailored Customer Engagement 233

Inside Retail

OCTOBER 11, 2021

We needed a tool which could gather hyper-relevant data, translate that into tailor-made advice and recommendations and blow our bricks and mortar competitors out of the water,” said Dan Ferguson, chief marketing officer at Adore Beauty. Leveraging data analytics is the key to getting cut-through in a modern retail environment.

Engagement 130

Engagement Tailored Shopping Marketing 130

Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

NOVEMBER 8, 2023

In a landscape saturated with marketing messages vying for consumer attention, personalisation has emerged as a beacon guiding brands to foster deeper connections with their audience. Orchestrate the perfect multichannel experience informed by your engagement data, triggering timely, personalised texts and emails (without extra work!)

Tailored 147

Tailored Engagement Marketing Line 147

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

FEBRUARY 28, 2024

With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally.

Social Media 130

Social Media Expansion Consumer Marketing 130

Inside Retail

MARCH 25, 2024

In an era of fierce competition to attract consumers’ tightening budgets, customer experience has become the key edge retailers can deploy to stand above the competition. Physical stores allow retailers to evaluate customer interactions, collect their sentiments for market research, and study touchpoints in their shopping journey.” “It

Strategy 243

Strategy Shopping Tailored Consumer 243

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Digital transformation has extended the customer experience beyond the point of sale.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JUNE 28, 2022

The more a business knows about what its customer needs, does, and expects of them, the better its services can be tailored to give them what they want. There has been an increased use of data in a way that is not as transparent to consumers [as they would like],” Kafouris told Inside Retail.

Consumer 130

Consumer Tailored Other Form 130

Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. million followers.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. It uses basic customer attributes like age and geography to tailor the experience and it’s a wonderful place to start.

Tailored 130

Tailored Engagement Reimagine Marketing 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Retail Focus

SEPTEMBER 7, 2023

Leveraging some of the most vital beauty trends in modern retail, the exclusive pop-up sites within Boots stores have been wonderfully received by peers and consumers alike. The beauty and elegant aesthetic of this event space is backed-up by the opportunity to engage in a tactile and personalised service. And they certainly delivered.

Tailored 162

Tailored Display Space Design 162

Retail Focus

APRIL 11, 2024

With technology by its side, digital coaching offers tailored advice and assistance, boosting overall performance and client experience. According to research done by McKinsey, personalized learning experiences can lead to around a 60% increase in employee productivity and engagement. Let’s dive in.

Tailored 130

Tailored Engagement Promotion Marketing 130

Inside Retail

AUGUST 23, 2023

For many years, harvesting customer data was like prospecting for gold, with retailers collecting as much information as possible to tailor their customer experiences, foster loyalty and improve decision-making processes.

Tailored 246

Tailored Form Consumer Engagement 246

RetailMinded

OCTOBER 20, 2023

Customers who regularly engage in upsell opportunities tend to remain loyal, making them valuable assets to your business. When you understand their needs and offer tailored solutions, you build trust and establish lasting relationships. Tailor your upselling approach to match each customer’s unique situation.

Marketing 52

Marketing Consumer Tailored Strategy 52

Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. Through these campaigns, Big W drove 34 per cent higher engagement, and 77 per cent lower cost per acquisition, compared to retail benchmarks.

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Social Media Advertising Curate Engagement 228

Retail Focus

NOVEMBER 3, 2023

By adopting the latest digital technologies, retailers can keep pace with the ever-evolving nature of consumer expectations. Consumer behaviors tend to move with the current times, hence opting for the new digital space. Efficiency Consumer behaviors show that they prefer conducting business with retailers simply.

Tailored 130

Tailored Curate Space Consumer 130

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Organisations that have thrived in the past decade are those that have understood their consumers and pre-empted the trends.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

Strategy 246

Strategy Marketing Planning Engagement 246

Inside Retail

JULY 12, 2023

This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences. Zero-party data refers to information that individuals willingly and directly share with a company or brand. Multimillion dollar question.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

MAY 28, 2024

We’ve had guests host engagement parties in stores. This is how consumers are evolving and we want to meet them where they are and we strive to make the shopping experience as cohesive as possible. IR : Does the brand have any unique concepts tailored for the ANZ markets?

Social Media 243

Social Media Boutique Marketing Fashion 243

Inside Retail

SEPTEMBER 13, 2023

The pandemic, geopolitical tensions, climate change and cost-of-living crisis have all redefined consumer behaviours. This evolution marks an opportunity for retailers to redefine their core purpose, reinvent consumer engagement, and ultimately reinvigorate their brands. Are other colours available online?

Tailored 130

Tailored Social Media Shopping Consumer 130

Retail Focus

FEBRUARY 15, 2024

Just as students might seek custom paper writers to tailor content specifically to their academic needs, retailers must similarly customize their marketing strategies to meet the unique demands and preferences of the student market. Platforms like Instagram, TikTok, and Twitter are where students spend a significant portion of their time.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

FEBRUARY 27, 2024

It is getting harder to turn visitors into buyers and consumers are overwhelmed with choices. Braze is a cloud-based customer engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment.

Strategy 130

Strategy Customer Engagement Engagement Tailored 130

Inside Retail

AUGUST 3, 2023

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

Strategy 130

Strategy Social Media Consumer Engagement 130

Retail Bound

FEBRUARY 29, 2024

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. Engaging with such an audience can provide valuable feedback on the device’s usability, appeal, and potential improvements. Right from the ideation phase, we caution clients about potential product risks and opportunities.

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Concept Consumer Design Consumer Electronics 52

Retail Focus

OCTOBER 25, 2023

Retailers have continually adapted to changing consumer demands, technological advancements, and shifting societal values. These department stores were typically found in major cities, catering to urban consumers’ needs. As people became more mobile with the advent of automobiles, the consumer’s expectations and behavior shifted.

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Department Stores Layout Social Media Consumer 162

Retail Focus

AUGUST 8, 2023

Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. Payroll Processing Handling payroll intricacies can be time-consuming and complex for retailers. This leads to improved inventory turnover and reduced instances of overstock or stockouts.

Social Media 130

Social Media Customer Retention Management Engagement 130

Inside Retail

FEBRUARY 20, 2023

In its 2023 Digital Experience Benchmark Report , Contentsquare, the global leader in digital experience analytics, underscores the importance of engagement and dynamic experiences online, highlighting areas brands must improve in order to bolster conversion and customer satisfaction. per cent, and overall time per session dropped 7.5

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Engagement Consumer Contrast Tailored 130