Inside Retail

AUGUST 2, 2023

While competition is fiercer than ever, meeting customer expectations for seamless omnichannel experiences and building meaningful connections has become vital to driving lifetime value in the relationships between brands and consumers. The post Unified commerce empowers retailers in a disrupted market appeared first on Inside Retail.

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Inside Retail

MAY 27, 2024

Because on one hand, consumers spent record amounts during cyber weekend last year, leading to large year-on-year growth for retail in November. Through interviews with retail leaders, we’ve continually heard that many brands participate in these sales reluctantly, acknowledging they train consumers to shop early and demand big discounts.

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Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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Inside Retail

NOVEMBER 13, 2023

The plan, according to Oroton’s chief executive Jenny Child is to inspire customers to come in-store to check out the technology, as well as invite passersby to engage with the mirrors. While Oroton is the first brand in Australia to bring Zero10’s smart mirrors to market, other brands have been experimenting with similar technologies.

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Inside Retail

JUNE 11, 2023

The Sephora Store of the Future Shanghai edition features seven touchpoints, including care analysis, AI-generated look analysis, lift and learn, mobile POS, and personalised gift packaging. Sephora currently has some 3000 points of sales across 36 markets.

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Inside Retail

OCTOBER 26, 2023

Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.

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Trade Group

AUGUST 18, 2021

Given that four out of every five participants are current or future consumers for exhibitors, trade show displays provide an opportunity to develop or strengthen relationships, increasing a company’s chances of success. This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

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Inside Retail

DECEMBER 13, 2023

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6

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Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We Pernod Ricard has partnered with promising artists in order to engage a cross-section of luxury shopper profiles.

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Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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Inside Retail

NOVEMBER 22, 2023

Retailers know this, consumers know this, cybercriminals know this, and are unfortunately ready to take advantage of any weak link that can be found to steal vital consumer and business data. However, unlike gift buyers heading to stores or shopping online these adversaries are not seasonal actors. This effort does pay off.

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Gifts Consumer Management Shopping 162

Inside Retail

DECEMBER 2, 2021

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

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Retail Focus

NOVEMBER 7, 2023

This November, Pandora is excited to welcome consumers to an immersive new pop up experience in central London. Sarah Chenery, Marketing Director, Pandora UK & Ireland, comments: “We are delighted to be working with Backlash on this innovative activation. and Thursday – Sunday 11.00-20.00 20.00 (9th November 11.00-13.30)

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Inside Retail

FEBRUARY 6, 2023

It also operates five e-commerce websites in Europe, US, China, Indonesia and Japan, more than 8000 wholesale locations and a range of corporate gifting initiatives, and it’s looking to further accelerate its global expansion in the years to come. Interestingly, consumers in the US and India prefer more sugary varieties.

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Inside Retail

JANUARY 23, 2024

While Valentine’s Day has traditionally been marketed towards those in romantic relationships, efforts to broaden the scope of the holiday to include friends, pets and even oneself, have created new opportunities for a wider range of businesses to get involved. On average, consumers spent US$192.80 billion in 2022.

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Inside Retail

APRIL 7, 2024

From the materials used in crafting its signature luggage to the engagement of its people and partnerships with communities, sustainability is the guiding principle shaping the brand’s trajectory towards 2030 and beyond. A notable campaign worth mentioning is its gifting program, usually held at the year-end celebrations.

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Inside Retail

SEPTEMBER 20, 2022

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. An interesting collaboration.

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Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

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Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

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Inside Retail

DECEMBER 17, 2023

Consumers are still feeling enormous financial pressures, and many are heading into this period with little optimism towards their finances. Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. But this shouldn’t just be a retail race to the bottom.

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Inside Retail

NOVEMBER 6, 2023

With the promise of a wider reach and a more personalised beauty experience for LazMall shoppers, the strategic alliance not only aligns with Sephora’s vision but also caters to the unique nuances of Thai consumers. We are really excited to be celebrating our 10th year in this amazing beauty market. For the upcoming 11.11

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Strategy Consumer Social Media Customer Engagement 52

Inside Retail

AUGUST 16, 2021

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). These brands, often unique or even unknown to the market, satisfied the desire for individuality. Chinese sportswear company Li-Ning.

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Consumer Beauty and Health Fashion Marketing 130

CRP

MAY 28, 2024

During the holiday season, custom packaging plays a crucial role in capturing consumer attention. According to Exploding Topics , American consumers spend an average of $997.73 on holiday gifts and festivity items. Sur La Table's holiday bags use 80% post-consumer waste.

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Inside Retail

JANUARY 18, 2023

And I think you also are starting to see that consumers are becoming much more selective and thoughtful about what they buy, particularly as it relates to their values, but also, the impact of their products and their choices have on the environment. Part of that is in the advocacy and activism that they’re showing inside of it.

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Inside Retail

JUNE 9, 2021

flypay delivers a market leading payments experience that enables our customers to redeem Flybuys points real time and get money off their shop.”. Aside from payments, we know merchants are also looking for simpler ways to integrate gifting, loyalty and direct marketing platforms to engage customers while maintaining direct relationships.”.

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Gifts Consumer Shopping Management 258

Inside Retail

MAY 20, 2024

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. It’s a powerful mix of symbolism that makes the consumer feel smarter. Best sellers’ list? Say no more.

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Inside Retail

DECEMBER 20, 2021

The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim. Consumers will continue shopping earlier. Global supply chain fear. In 2021, the festive period has continued to change.

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Inside Retail

AUGUST 1, 2023

As cost of living pressures continue to rise, a large proportion of their consumer base is pulling back on non-essential items to ensure they can afford to pay bills and other essentials. As a result, chocolate confectionery prices in Australia have surged, with companies targeting both ends of the market to stimulate sales.

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Inside Retail

MARCH 3, 2024

The importance of delivering service excellence, irrespective of where or how the consumer makes their purchase has always been a priority for DHL, which is why this partnership is so significant. According to Future Market Insights, the returnable packaging market worldwide is set to grow from US$129.7

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Inside Retail

OCTOBER 18, 2021

82 per cent year-on-year, from January to June 2021, data from market research firm NPD Group shows. Akin to the lipstick effect, many analysts believe fragrances have become consumers’ new small luxury. And if you think about what we all went through, it could be, to a degree, consumers wanting to escape.”

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Inside Retail

APRIL 8, 2021

Fine jewellery retailer Fairfax & Roberts has a long history of connecting with consumers at some of life’s biggest milestones. Here, managing director Irene Deutsch shares an insight into her own career journey, lessons learned from the past year and the ways the brand is staying relevant with the modern consumer.

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Inside Retail

APRIL 28, 2021

The Gilbert Review, led by Australian lawyer Danny Gilbert AM, gathered feedback from a large number of stakeholders and determined that the retailer had failed to engage with the community properly. We know that our customers want one, but we need to do it in a more responsible, engaged, thoughtful manner,” he said. “We per cent. .

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Trade Show Booth Companies - Trade Group

FEBRUARY 2, 2023

As a result, B2B companies are investing in account-based marketing tactics to meet their buyers’ demands. These personalized and relevant offerings help keep consumers engaged with B2C products, but how can a B2B company employ similar services? Traditional B2B marketing Broad-based, casting a wide net (e.g.,

Marketing 52

Marketing Social Media Engagement Strategy 52

Inside Retail

JULY 7, 2022

The board will advise the group on matters of internal policy, advocacy positions, commercial and partnering decisions, and in the engagement and empowerment of the Indigenous community. An independent panel found that the business didn’t engage with the communities, and prioritised commercial interests over that of the public.

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