Consumer Display Shopping Sporting Goods 
VMS
JULY 27, 2021
J UST AS AMERICANS, bored and anxious during pandemic lockdown, collectively revisited their love affair with outdoor activities and sports, Dick’s Sporting Goods (Coraopolis, Pa.) introduced its new House of Sport concept, focused on multi-sport experiences, better shopper engagement and elevated customer service.
Creative Displays Now
JUNE 9, 2020
example of this concept is placing a featured item on an endcap display with a companion item on the adjoining sidekick. . Here are a few ways that strategic item pairings can help your sidekick and endcap displays work harder, increasing both sales and happy customers who can get what they need quickly, easily and without having to search.
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Retail Focus
FEBRUARY 8, 2022
How much help they need does of course depend on the sort of products they are looking for; the Pricer report suggests that getting help is particularly important for complex, high consideration or big ticket items, where shoppers want to be able to self-serve information about the product and its specifications digitally at the point of display.
Inside Retail
JUNE 29, 2022
For example, Balenciaga’s latest collection was presented in a video game walkthrough format, and this had a connection to their store displays and the fashion catwalk too,” he noted, referring to the Fall 2021 collection that was also featured in the video game, Afterworld: The Age of Tomorrow.
Inside Retail
JUNE 29, 2022
For example, Balenciaga’s latest collection was presented in a video game walkthrough format, and this had a connection to their store displays and the fashion catwalk too,” he noted, referring to the Fall 2021 collection that was also featured in the video game, Afterworld: The Age of Tomorrow.
Rose
APRIL 20, 2021
The annual advent of “sunglass season” in the retail industry triggers a tremendous amount of planning, coordination and creativity between sunglass brands and the retailers who sell them to the consumer. VCI has been a pleasure to work with on the new Foster Grant Reading and Sunglass displays we just launched in January of 2021.
Inside Retail
JANUARY 24, 2022
E-commerce skyrocketed when the Covid-19 pandemic hit, as more consumers realised its ease and convenience. However, the past few years have also exposed what online shopping just cannot replicate – human interaction, experiential shopping and social connection. . “We We are all inherently social beings.
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