VMS

JULY 27, 2021

J UST AS AMERICANS, bored and anxious during pandemic lockdown, collectively revisited their love affair with outdoor activities and sports, Dick’s Sporting Goods (Coraopolis, Pa.) introduced its new House of Sport concept, focused on multi-sport experiences, better shopper engagement and elevated customer service.

Sporting Goods 98

Sporting Goods Concept Outdoor Visual Merchandising 98

Inside Retail

JANUARY 24, 2022

E-commerce skyrocketed when the Covid-19 pandemic hit, as more consumers realised its ease and convenience. The other side of the checkout experience is assisted service, when the cashier helps and engages with the customer. “In We are all inherently social beings. Customers come back for the conversation.

Engagement 162

Engagement Customer Engagement Sporting Goods Shopping 162

Rose

FEBRUARY 23, 2021

PROJECT BACKGROUND: Visual Creations and Rose Displays (VCI-Rose) had already collaborated with Staples on the office supply giant’s high-profile initiative to change how consumers view their stores. It also demonstrates our ability to design and manufacture high-quality — sometimes extraordinary — displays and fixtures.

Sporting Goods 84

Sporting Goods Display Reimagine Engagement 84

Retail Focus

FEBRUARY 8, 2022

Research in 2021 from Pricer revealed that 57% want digital engagement in the aisle to improve CX and inform purchasing decisions. As sporting goods retailer INTERSPORT has found, using digital at the shelf edge to help customers enhances both customer experience and improves efficiency of in-store operations.

Sporting Goods 147

Sporting Goods Display Management Shopping 147

Rose

APRIL 20, 2021

The annual advent of “sunglass season” in the retail industry triggers a tremendous amount of planning, coordination and creativity between sunglass brands and the retailers who sell them to the consumer. VCI has been a pleasure to work with on the new Foster Grant Reading and Sunglass displays we just launched in January of 2021.

Display 98

Display Sporting Goods Merchandising Engagement 98

VMS

NOVEMBER 28, 2021

According to Solis, 84 percent of consumers say the shopping experience is as important as the actual product a retailer is selling, so he encouraged the audience to look for places in their own companies where friction exists and erase it. After a slew of engaging case study presentations from our event sponsors the morning of Sept.

Sporting Goods 52

Sporting Goods Display Social Media Visual Merchandising 52

Tusco Display

JANUARY 7, 2022

Some brands took to engaging private charters to make sure their shipments arrived, but the stranded cargo ships also caused a shortage of containers around the globe. Supply chains have been designed for predictability in buying cycles and consumer expectations and were completely unprepared for the disruptions that the industry faced.

Concept 40

Concept Sporting Goods Consumer Location 40