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Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing.

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The customer is in control: Here’s the new payment and checkout experience

Inside Retail

E-commerce skyrocketed when the Covid-19 pandemic hit, as more consumers realised its ease and convenience. The kiosks are often used by customers who would prefer to limit chances of Covid transmission or have weighed up whether they would be faster checking out themselves. Customers come back for the conversation.