Inside Retail

DECEMBER 11, 2023

Confirming the cost-of-living impact on retail spending attitudes this year, the latest Westpac Bank consumer confidence monitor shows Australians are as pessimistic currently as they were at the height of the Covid-19 pandemic and the global financial crisis of 2008. Short-term gain for long-term pain?

Engagement 147

Engagement Promotion Shopping Consumer 147

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. These windows become a bridge, connecting consumers to the essence of the brand in a way that transcends the transactional nature of commerce.

Art 264

Art Display Light Curate 264

CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. The company has since then received funding to go direct to consumers, evolving into a multi-million-dollar brand selling in NY, LA, Dallas, and other renowned stores worldwide. million worth of merchandise in one day. Image Courtesy: MM.LaFleur 3.

Gifts 52

Gifts Fashion Color Promotion 52

RetailMinded

JANUARY 29, 2021

84% of shoppers read online reviews before buying, according to Brightpearl data, and 70% of customers will stop buying from a company after a bad experience – though 89.7% However, negative reviews, in particular, can be a gift. Contributed by Nick Shaw , Chief Revenue Officer, Brightpearl. .

Social Media 92

Social Media Management Shopping Engagement 92

Inside Retail

OCTOBER 26, 2023

Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.

Shopping 246

Shopping Engagement Consumer Gifts 246

Inside Retail

MARCH 8, 2023

AS: To begin with, we did primarily see female customers. There are more males purchasing indoor plants now, either for themselves or as gifts. We have a great mix of customers and appreciate any of their sales no matter the size. And how can customers engage in this hobby if they have little green space available?

Gifts 130

Gifts Beauty and Health Space Planning 130

Inside Retail

JANUARY 16, 2024

This time, we have selected five great opportunities during the first half of the year with insider tips on how brands can build communications and promotions around them to enhance customer engagement and drive conversions. Many consumers eagerly await April 1 every year to see what brands – and media – are going to “announce”.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

NOVEMBER 29, 2023

With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. Customers who return frequently can become true brand ambassadors for your program.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Inside Retail

AUGUST 2, 2023

While competition is fiercer than ever, meeting customer expectations for seamless omnichannel experiences and building meaningful connections has become vital to driving lifetime value in the relationships between brands and consumers.

Marketing 130

Marketing Management Engagement Gifts 130

Retail Insider

DECEMBER 1, 2021

A good example is a Sweaty Betty campaign, which targeted consumers who had shopped with the brand for 15 years and were sent a card and a discount voucher. Many online brands have no human interaction points at all,” says Rafferty, adding: “They therefore have to focus so much more on relationships to keep their customers engaged.”.

Social Media 52

Social Media Artistic Engagement Marketing 52