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Scotch & Soda reveals Amsterdam-inspired rebrand and store redesign

Design Week

APRIL 9, 2021

Fashion brand Scotch & Soda has revealed a new visual identity alongside a retail concept, which rolls out across more than 20 retail spaces around the world. The repurposed building will be the largest of Scotch & Soda’s retail spaces and follows a ‘Free Spirit’ store concept.

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Inside Scotch & Soda’s plans for world domination

Inside Retail

APRIL 8, 2021

The new brand logo enhances the symbol of unity at the heart of Scotch & Soda’s name, which represents the free spirit of Amsterdam, the city where the brand was born. IR: Can you explain a bit about the ‘Free Spirit’ store concept and what you’re hoping to achieve with that?

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