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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

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SPORT 2000 Launches New “Home of Experts” Retail Concept for Global Expansion

Retail Focus

Creative agency, Mynt , has designed a new retail concept for SPORT 2000, the international sports retail giant. The new concept, which was first launched at the Tribeca Mall in Mauritius, is being rolled out into various store shapes, sizes, and formats globally. This creates an engaging environment for the sports-loving community.

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Interactive voice response systems can revolutionise customer experience

Inside Retail

On any given day, there could be 150 million calls in and out of Twilio happening around the world, with the company’s customers including global appliances brand Electrolux, US ride-hailing service Lyft, and motor vehicle maker Toyota.

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Amazon has disrupted retail but can they crack the hair and beauty market?

Retail Focus

Brand experience company, Swarm’ s sister company, Folio Mirror debuted Folio Hair at Retail Design (2019) and have been developing the concept and use case ever since.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

I understand what our customer wants to see, and I create concepts before they become saturated. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. What’s the secret to your success? AC: Social media is my passion.

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Bullring & Grand Central secures 27,500 sq ft JD Sports upsize for Summer 2023

Retail Focus

Amid an evolving retail landscape, Bullring & Grand Central has continued to attract household names as well as young, cool digitally native brands, while repurposing legacy space with innovative new concepts including entertainment.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Younger generation consumers are more accepting of the concept of return charges: 40 per cent of Gen Z said they would consider paying for online returns compared to 22 per cent of boomers. They should not just talk about the concept in the hope of gaining extra sales – they should do it because they want to do their bit for the environment.

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