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Target to Expand Disney In-Store Concept

Retailer will add shop-in-shops to 100-plus stores
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3 years ago

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Target to Expand Disney In-Store Concept
Courtesy of Target

Target will expand its Disney Store at Target concept to more than 160 of its stores by the end of the year, according to USA Today. Currently, 53 of these shop-in-shops are located inside Target stores and online.

The retailer has not released the locations of the new stores. Walt Disney Co. (Burbank, Calif.) recently announced it will close 60 of its standalone Disney stores this year.

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Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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