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Taco Bell Introduces 2-Story Concept with 4 Drive-Thru Lanes

New design offers a “skip the line” solution for mobile customers.

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Taco Bell Defy

Taco Bell (Irvine, CA) is rolling out a new two-story concept called “Taco Bell Defy” that features four drive-thru lanes, Retail Wire writes.

The kitchen will be located on the second level where orders are prepared to send below for pickup. Three of the drive-thru lanes will be dedicated to mobile or delivery-order pickups, a “skip the line” solution for customers who order from the Taco Bell app or a third-party service.

The article explains the procedure for mobile customers:

After scanning their order via a QR code at a digital check-in screen, “they then pull forward to the pickup area and their food is delivered via a contactless proprietary lift system from the elevated food-prep area. Two-way audio and video technology lets customers interact directly with the food-prep team above in real time.”

Read more at Retail Wire.

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