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7 Steps to Transform Your Workspace with Office Branding 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" We will look at seven easy steps to transform your workspace with office branding. Consider factors such as lighting, furniture, and the overall layout of the space. Make sure your true colors promote a sense of happiness.

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5 Things to Consider for Eye-Catching Booth Graphics 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". Pleasing colors. Colors have a subconscious effect on people. Research from Oxford University found that color changes how we perceive flavor. The study had people drink the same hot chocolate from different colored cups.

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New Point-of-Purchase Trends 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Still, a brick-and-mortar location remains a place where sales are made. This will be achieved through new features, enhanced lighting, and innovative signage. Once completed, a new endcap display appeared.

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Custom Trade Show Booth for SuperZoo

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Reserving a booth at SuperZoo Before investing in a custom booth, it’s essential to consider the floor plan and pick the best booth space. Consider using different types of lighting to create a unique ambiance.

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Ideas for Spring Brand Activation Planning

Trade Show Booth Companies - Trade Group

It’s about fresh starts, vibrant colors, and outdoor activities. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Here are some insights to help you plan the ultimate spring event. .” Think floral motifs, pastel colors, and nature-inspired decor.

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Proper Trade Show Etiquette: The Complete Guide  

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Common everyday life etiquette is learned and not something you’re born knowing; so many walks of life have different forms of politeness and niceties. A shirt with your brand’s company logo or specific color scheme works wonders.

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How to Approach Prospects at a Trade Show 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Below are four scenarios for engaging with prospects on the trade show floor. Extend a warm greeting and introduce yourself while presenting promotional materials like brochures or business cards.