Three interesting ways retailers are using TikTok
Inside Retail
JULY 22, 2021
Compared to more established social media platforms, TikTok is still beefing up its solutions and services for businesses, and shopping functionality (outside of China) is still some way off. TikTok ANZ brand strategist Siobhan O’Brien shared three interesting approaches in a webinar this week. Tapping into subcultures.
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