From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry
VMS
DECEMBER 1, 2022
Within a few short months of its debut, circulation grew into the tens of thousands. A true thespian at heart, Baum drew inspiration from the theater, seeing a connection between performance art and retail presentation. Specialty retailers such as Gap, Guess, Limited, Benetton, and Esprit began to offer their own brands.
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