Circulation Concept Contrast Visual Merchandising 
VMS
NOVEMBER 28, 2021
New York-based firm TPG Architecture, the project’s architect of record, implemented the concept. It plays with contrasts (think pale walls with a dark ceiling), and with shapes. Circular pedestal fixtures dot the floor, encouraging circulation while showcasing the brand’s range of products, down to the smallest wireless earphone.
VMS
DECEMBER 1, 2022
New York quickly became the epicenter of burgeoning new retail concepts. These innovations were the sparks that led to the inception of the visual merchandising and store design industries. Within a few short months of its debut, circulation grew into the tens of thousands. As such, visual merchandising was born.
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