The thinking behind Bath & Body Works’ big bet on men’s grooming
Inside Retail
NOVEMBER 14, 2023
Bath & Body Works’ leap into the men’s grooming category has been showing great success. Over the past three years, Bath & Body Works has grown its men’s category, dubbed The Men’s Shop, by nearly 50 per cent, with a lineup that includes more than 200 grooming products across hair, beard, and skincare.
Let's personalize your content