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Can Retailers Benefit From Phone Marketing?

RetailMinded

The new media and its forms of marketing have taken over the sales world so much that it seems that telemarketing has become non-existent. Although the new forms of marketing much overshadow it, nonetheless it’s still an effective marketing method that benefits both buyers and sellers. What is Telephone Marketing?

Marketing 105
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How automation can help retailers reduce back-office costs and grow

Inside Retail

Retail margins are under pressure from the continued cost-of-living crisis and subsequent decline in discretionary spending, driving many businesses to look for ways to reduce their costs. Reducing errors, freeing up resources According to DuMonet, there is a lot of variation in the back-end systems currently being used in retail.

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How to reach customers at the time of purchase

Inside Retail

Retail marketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store. Optimise for mobile.

Strategy 246
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“Mobilising dormant goods”: Circonomy on revitalising the secondhand market

Inside Retail

According to Statista , the second-hand market’s value in Australia exceeded $60 billion in 2022, with 85 percent of Australian households having unused or unwanted items. Meanwhile, earnings from the sale of second-hand products averaged about $7,000 per person.

Marketing 273
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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

Strategy 130
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How retailers celebrated Thailand’s Songkran water festival

Inside Retail

She was able to get the Apple logo up but after that the circuitry refused to advance the screen because the phone had been doused in water. Her phone was one of the early victims of the annual Songkran festival, a three-day new year carnival during which everyone suffers the indignity of being doused with water by everyone else.

Promotion 246
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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

“So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It By making it visually appealing, it stands out from your competitors’ products and catches the consumer’s eye, making them more likely to purchase.”