‘This place enables curiosity’: Inside Levi’s Eureka Innovation Lab
Inside Retail
JANUARY 2, 2024
One of the most high-profile innovations to come out of Eureka is Project Jacquard. Launched in 2016, Project Jacquard incorporates wearable technology from Google into a classic Levi’s ‘trucker’ jacket, enabling users to control their smartphone by making specific gestures on their sleeves. Rather, it’s about continuous learning.
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