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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market.

Expansion 261
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How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. The company plans to lay off approximately 4000 employees, which represents 10 per cent of Sephora China’s total workforce.

Strategy 147
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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

Inside Retail : I understand Sheike is planning to expand to South Australia. Sandra Kennedy: We’re planning on opening the store in the middle of this year, and we’re very excited because it’s actually our first SA store in the portfolio, and it will also be our first strip store, so our first store outside of a centre.

Marketing 130
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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

It would be best if you had a business goal before creating a design business and a working plan to achieve it. . Create A Business Plan. After you have organized your thoughts, the following line of action is to devise a working business plan. What sets you apart from the competition and makes your method unique.

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Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

Increasingly popular and worn by the rich and famous, luxury outerwear brand Canada Goose is planning to spread its wings in Australia via a partnership with Melbourne-based fashion house Brand Collective. We have a very diversified portfolio which is aimed at different demographics and sectors of the market.

Expansion 130
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Retail appointments for the week

Inside Retail

Working at the global Adidas headquarters in Germany, Woolley led the Retail Operations 2025 strategy cycle of the company, redefining retail and omnichannel operating models and customer journeys. Online platform OnTheList gets new brand manager. OnTheList appointed Alexis Fredet as its new brand manager for Australia.