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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290
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Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

Prada’s recent social media campaign during Milan Fashion Week, featuring TikTok influencer Charli D’Amelio, demonstrates how brands are merging digital interactivity with their physical presence to engage younger audiences and generate buzz. The post Immersive Retailing.

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Why Woolworths’ acquisition might bring the best out of Milkrun 

Inside Retail

At the time, founder Dany Milham cited deteriorating economic and capital market conditions as the key reason behind the collapse. He believes that Milkrun has better brand recognition compared to Metro60, and has more potential as a front-end facing brand.

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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market.

Expansion 261
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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Create An Online Presence . Conclusion .

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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

The brand’s first rebranded store opened its doors on the 18th of May in Serangoon Nex shopping mall. Sanae Inada, the General Manager of Rive Gauche, said this new branding initiative reflects the brand’s evolution over the last three decades. So, that’s what we are doing now.”

Reimagine 130
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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.