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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

I didn’t want to change everything, because of the history and the heritage of the brand in the Singapore market, but we also recognised the need to spice things up a little bit to attract more customers. Now, by adding a larger focus on social media into the mix, Rive Gauche is reaching a new audience. “We

Reimagine 130
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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

“Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We Cosmeceutical opportunity.

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Why You Should Be Using Targeted Ads Before Your Trade Show 

Trade Show Booth Companies - Trade Group

Pre-event marketing is the ace up your sleeve to boost your event ROI. Another important attribute you need to consider is identifying and reaching out to your audience through social media platforms, Google Ads, and email marketing; think about it as you’re essentially warming up your leads. That’s for sure.