Remove Brand Management Remove Engagement Remove Marketing Remove Shopping
article thumbnail

How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

Rather than Nike Live’s focus on mobile shopping and two-week merchandise rotation, the Well Collective stores will instead aspire to help customers across five key pillars: movement, mindfulness, nutrition, rest, and connection. trillion, so it’s not a surprise that many brands are looking to play in this space,” Zoppos said.

Marketing 130
article thumbnail

The rise of Sheike: From Sydney market stall to style authority

Inside Retail

She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? They will be our key focus.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Pop-Up Stores to Seamless Experiences

Retail Focus

Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. While direct marketing and online retailing emerged in the 20th century, retail continued to evolve by building on previous formats while enhancing the customer experience.

article thumbnail

Proximity retailing and current retail environmental paradoxes

Retail Focus

In an urban setting, “proximity” goes back to its golden age because customers find it more practical and suitable for shopping around the corner. Clients will be more likely to shop in a more convenient way and with less hassle. There are several actions that small-town shop owners can take to revive their businesses.

article thumbnail

Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. .

article thumbnail

Opinion: Do consumers really shop in the name of love?

Inside Retail

The question is what tangible value being loved has for retailers and brand managers. Undoubtedly, the brands in the most-loved lists are successful retailers. This makes it hard to distinguish the unique aspects of brand love. A popular academic study 1 in the Journal of Marketing tried to address these challenges.

Consumer 130
article thumbnail

What LVLY, Camilla, Koko Black and Mrs. Fields are doing this Mother’s Day

Inside Retail

“We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail. The huge shift to online shopping isn’t going to go away.

Boutique 130