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Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

Immersive luxury retailing, which utilises cutting-edge technology and innovative design to create engaging, multisensory environments for customers, is a transformative approach to high-end shopping experiences. This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products.

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How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

Jaques Roizen, MD Consulting at Digital Luxury Group, said Sephora’s primary challenge lies in its value proposition as a one-stop-shop for cosmetics in a market where consumers have the convenience of Tmall at their fingertips, especially for regularly repeated purchases.

Strategy 147
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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market.

Expansion 261
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Adrian Cheng’s resignation marks turning point for New World Development

Inside Retail

“The economic reasons behind the losses are elevated interest rates and weak consumer and business confidence in Hong Kong, which has affected rental income and property valuation,” Gary Ng, senior economist at Natixis, told Inside Retail. “It Additionally, Prada will make its debut in the area, opening its first store at the shopping centre.

Art 244
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Managing retail touchpoints for a positive customer experience

Retail Focus

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

Balance 147
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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

The primary purpose of retail stores is to stock and sell products to consumers. The spaces must be designed to ensure customers have an enjoyable and hassle-free shopping experience. . Your plan should clearly state your goals for your company as well as your strategy for achieving them. Brand Your Business.