Retail Focus

NOVEMBER 7, 2022

For many years, the store was considered as an opportunity, differentiating the brand on one hand, and making the store stand out on the other hand. Pop-up stores have integrated luxury brand channels. They follow brand guidelines and could experiment concepts that luxury brands find appealing. .

Brand Management 130

Brand Management Fashion Management Perspective 130

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

JANUARY 2, 2024

Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. In December, just shy of the new year, Fayshell celebrated its first birthday since launching and opening a store in Bondi.

Curate 246

Curate Concept Tailored Management 246

Retail Focus

AUGUST 10, 2023

Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.

Expansion 130

Expansion Balance Boutique Curate 130

Inside Retail

AUGUST 5, 2021

Working at the global Adidas headquarters in Germany, Woolley led the Retail Operations 2025 strategy cycle of the company, redefining retail and omnichannel operating models and customer journeys. Singapore-based online marketplace Carousell has appointed Kevin Huang as its new managing director for its Hong Kong operations.

Management 130

Management Brand Management Strategy Architecture 130

Inside Retail

JUNE 1, 2022

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology is run as a standalone brand, with its own brand manager. It marks the company’s first foray into private label.

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130

Marketing Engagement Space Brand Management 130