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Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

Personalised experiences are tailored to individual preferences and needs, ensuring that each shopper feels uniquely valued, understood, and privileged. Luxury brands are reinventing the way people shop by using a trio of immersive elements: personalisation, interactive technology, and multi-sensory environments.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. The retail environment concept, theme and offer display.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Here, are four major lessons the business world can learn from Swift’s story and journey.

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