Remove Brand Management Remove Concept Remove Marketing Remove Tailored
article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
article thumbnail

Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

Personalised experiences are tailored to individual preferences and needs, ensuring that each shopper feels uniquely valued, understood, and privileged. Luxury brands are reinventing the way people shop by using a trio of immersive elements: personalisation, interactive technology, and multi-sensory environments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. What stood out most during our collaboration was the seamless integration of our respective brand identities.

Curate 246
article thumbnail

Proximity retailing and current retail environmental paradoxes

Retail Focus

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. Over the past few years, the retail sector has experienced several disparities.

article thumbnail

How Domino’s mastered customised messaging at scale

Inside Retail

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

Marketing 130