Brand Management Concept Management Perspective 
Retail Focus
NOVEMBER 7, 2022
Naturally, fashion brands have embraced sharing on their methods. They changed their perspective by doing business by including clients in their practices. For many years, the store was considered as an opportunity, differentiating the brand on one hand, and making the store stand out on the other hand.
Inside Retail
NOVEMBER 28, 2021
Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. How important is it for the brand to have that direct connection with its customer base?
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Inside Retail
FEBRUARY 19, 2024
You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. However, there are few examples of brands that have shown the ability to bounce back when things don’t go as planned.
Retail Focus
FEBRUARY 9, 2023
Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. Over the past few years, the retail sector has experienced several disparities.
Retail Focus
OCTOBER 10, 2023
The Retail Theatre In the contemporary landscape of retail literature, the prevailing emphasis centres on the concept of store experiences, retail experiences, and the paradigm of experiential retailing. The concept of the “experience economy” highlights how brands use their spaces, props, and goods to engage customers in memorable events.
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