Magnum’s beauty move: Behind its collab with skincare start-up Fayshell
Inside Retail
JANUARY 2, 2024
Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. What stood out most during our collaboration was the seamless integration of our respective brand identities.
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