Brand Management Concept Consumer Management 
Retail Focus
NOVEMBER 7, 2022
Having been washed down on consumer practices, they have become more demanding in understanding anything that goes beyond the simple term “sustainable” Customers paid more attention to the brand’s rhetoric and all the claims they made about their sustainable offer, and how it impacted them and the planet. If so, what?
Inside Retail
JANUARY 2, 2024
Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. It felt like there wasn’t a business model out there that just facilitated regular monthly facials.”
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Inside Retail
NOVEMBER 28, 2021
Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. Inside Retail: Is this Piaget’s first standalone direct-to-consumer (DTC) store in Sydney?
Retail Focus
OCTOBER 7, 2024
Instead, it focuses on creating memorable, interactive encounters that deeply resonate with discerning consumers. An immersive journey is created that not only improves brand loyalty but also makes shopping a distinctive form of entertainment and self-expression.
Inside Retail
JULY 22, 2024
Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. IR: Could you touch on the brand’s business and social media strategy to cater to local consumers and attract new retail partners?
Retail Focus
FEBRUARY 9, 2023
This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats.
Inside Retail
FEBRUARY 19, 2024
You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. However, there are few examples of brands that have shown the ability to bounce back when things don’t go as planned.
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