Hula Hoops unveils refreshed packaging

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KP Snacks has refreshed its packaging to mark its £150m sales milestone earlier this year.

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The new packs will be available from December and feature “vibrant colours, sharp graphics and bold patterns”.

John McDougall, brand manager at KP Snacks, said: “Hula Hoops is an iconic brand and continues to be a dominant player in the crisps, snacks and nuts category, having recently surpassed the £150m milestone.

“We are delighted to be reinvigorating the brand with an exciting packaging update across the entire range to continue driving its strong position.”