What Stanley’s Valentine’s Day sellout says virality in retail
Inside Retail
JANUARY 11, 2024
There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. So how did the product come back from the dead? This is where acute marketing tactics come into play.
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