Remove blog how-do-you-approach-your-customer
article thumbnail

Why contextual targeting is the future of digital advertising

Inside Retail

To place an ad, you’d contact the website directly, negotiate a deal, and send them the ad file. As marketers, we need to find customers, but platforms increasingly control that access. If Meta shut down Facebook tomorrow, many of us would lose years of work and our primary means of reaching customers.

article thumbnail

How to create an SEO strategy for e-commerce websites

Retail Focus

You need to throw everything you can to make your business work in this climate, even just to survive, and one weapon for e-commerce business must be SEO. Basically, it means forensically checking everything on your website is as sound as it can be. A strong bone structure for your SEO.

Strategy 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“I didn’t have any formal experience in the retail industry”: Alyce Tran

Inside Retail

Inside Retail : Tell me about your career journey. How did you get into the retail industry, and what are some of the different roles you’ve held along the way? At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

article thumbnail

Successful experimentation can double your signups and boost online margins

Inside Retail

That, says Paul Tannock, head of ANZ and emerging markets with Niteco, can double visitor signups, increase margins and – best of all – boost sales because experimentation, as a process, can deliver real-time intelligence on how features of the site are performing and how to improve them even further.

article thumbnail

How retailers can make the most of their marketing budget: PR expert

Inside Retail

In fact, during a recession, the last thing a retail business should do is cut back on activities that drive growth. And with the right approach, it’s not as daunting as it sounds. So, if you want to reach more customers without going broke, it’s time to go digital.

Marketing 130
article thumbnail

5 Simple Tips for Selling Your Products to Retailers

Retail Bound

Selling your products to retailers can be a great way to increase your sales and reach a wider audience. But how do you go about selling your products to retailers? In this blog post, we’ll give you five tips on how to sell products to retailers.

article thumbnail

How to Get Your Product into Home Depot or Lowes

Retail Bound

As a hardware and improvement product manufacturer, getting your products into major retailers like Home Depot and Lowes can be a huge opportunity for growth. With their extensive customer base and nationwide presence, these big box stores are the ideal platform to showcase your products.