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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. These pillars are foundational to modern marketing. Our world in Web3.

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How three retailers are cultivating success in the plant and garden sector

Inside Retail

IR: Are most of your customers Millennials or renters living in apartments? LV: We cater for both demographics and have a mixture of customers who own their home and rent. The next challenge was scaling up our customer service and dispatch facilities. IR: Why might customers shop at The Good Plant Co over competitors?

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8 Ways to Improve Lead Generation at Trade Shows 

Trade Show Booth Companies - Trade Group

Here’s a simple process for making sure the right audience will be there: Know who your buyers are Get a copy of the show’s prospectus (usually on their website) Talk with show management about last year’s attendance Take a poll on social media to see if your customers will be there . This is a vital tactic. Exhibit design is not easy.

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New Retail Design: 7 keys to implement it successfully

CAAD

In this way, the customers, physically present at the establishment, can also live a unique shopping experience using their mobile phone. . In the stores of this brand, through the supermarket application, customers can, for example, scan a product to obtain more information and, if they wish, add it to their online shopping cart.