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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

Marketing 130
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The Body Shop on what it takes for a beauty brand to be completely vegan

Inside Retail

The Body Shop, founded in 1976, was the first beauty company to actively fight against animal testing. Today, it is the first global beauty brand with 100 per cent of its product range vegan certified. According to The Vegan Society Market Insights, the vegan cosmetics industry is predicted to grow with a 6.31

Shopping 130
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Why Aussie beauty brand Cinch Skin changed its approach to retail partnerships

Inside Retail

Skincare makes up over 40 per cent of the total global cosmetics market and the product category continues to grow its market share. The 100 per cent all-natural, vegan and cruelty-free beauty brand caters to the growing demand for ‘clean’ beauty products amidst a broader shift of consumers shopping more sustainably.

Marketing 130
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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. per cent of total beauty industry ventures. This is where Nicole Clay, one of the co-founders of Hue, a US-based video marketing platform, is working the change the system.

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Four out-of-the-box influencer marketing strategies

Inside Retail

In the past year, we’ve all navigated massive changes in many aspects of our lives — how we work, how we shop, how we socialise. In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. Danessa Myricks Beauty features in avant-garde makeup looks.

Strategy 130
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

Marketing 130