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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

Marketing 130
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Adore Beauty CEO resigns to take up new role

Inside Retail

Adore Beauty Group CEO Tennealle O’Shannessy is to step down prompting a global search by the company’s board for a replacement. O’Shannessy joined Adore Beauty last year as the first non-founder CEO in the company’s history. Adore was launched 22 years ago as Australia’s first beauty-focused e-commerce website.

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Nat Habit’s clean beauty revolution: from D2C success to offline expansion

Inside Retail

In India’s fast-paced beauty and personal care market, where trends evolve, and consumer needs emerge, Nat Habit stands out as a beacon of authenticity and commitment to natural wellness. Our products prioritise sustainability, cruelty-free formulations, and diverse marketing strategies. There’s a huge upside for us to cover.

Expansion 130
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What the bankruptcy of biotech darling Amyris means for the beauty industry

Inside Retail

Today, the American firm is best known for its stable of celebrity beauty and wellness brands that it is auctioning off at a discount following its filing for Chapter 11. Unpacking the collateral Ahead of its Chapter 11 filing, the company discontinued four brands, including Terasana, EcoFabulous, Olika and Costa Beauty.

Line 130
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Lush: Why beauty needs to go beyond sustainability

Inside Retail

Sustainability has been on the radar of most beauty brands in recent years, but according to ethical beauty retailer Lush, now is the time for the industry to take a step further and work towards regeneration. “To per cent of this is used by the beauty industry. “In Steps toward regeneration.

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How online retailer Style Story is riding the K-beauty wave

Inside Retail

Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On I knew that they would love the ingredients, formulas, approach and purpose of K-Beauty as well.”.

Texture 246
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Redefining everyday beauty

Inside Retail

Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.