Beauty and Health Engagement Form Promotion 
Inside Retail
AUGUST 30, 2021
While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Consistently re-engage fans. Prioritise product quality.
Inside Retail
AUGUST 18, 2021
June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.
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Retail Focus
MAY 30, 2023
Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.
Design Middleeast
APRIL 17, 2024
By collaborating with local artisans and incorporating indigenous materials and art forms, designers like Firas ensure that each project resonates with the culture of its location. Using the wabi-sabi aesthetic, its design features natural materials and textures to highlight beauty in imperfection.
Inside Retail
JUNE 13, 2021
The makers of Manuka honey have repurposed their retail store to create a sticky tasting experience, hosted by a beekeeper and breeder, which engages all the senses in a 180-degree theatre. They’re made from rubbish, with recycled plastic bottles formed into polyester canvas and ground-up foam and rubber production scraps used for soles.
Inside Retail
AUGUST 16, 2021
Added to a growing list of national holidays in China, May 10 was declared ‘Chinese Brands Day’, an event that proudly promotes “Made in China” and an attempt to shed the counterfeit and copycat stereotypes equated with overseas brands. Even L’Oreal reportedly showed interest in acquiring the C-beauty brand in late 2018.
Eye on ESG
JANUARY 31, 2023
In particular, the EIP proposes new commitments to upgrade wastewater treatment works, restore wildlife and promote nature-friendly farming practices. On 31 January 2023, the UK Government published its Environmental Improvement Plan 2023 (the “EIP” ), detailing how it plans to restore nature and improve environmental quality in the UK.
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