Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Apparel, beauty, health and wellness were the biggest beneficiaries at that time.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Retail Focus

MAY 30, 2023

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

AUGUST 17, 2021

However, it took a destructive global health crisis to shake the truths out of fashion for all to see. Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. These become assets in your digital wardrobe and used as content for social media.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

FEBRUARY 9, 2022

A retail business is far more than a store front, a website, and a social media post or marketing email – although often these elements are all the end customer perceives. Despite most shops being closed, retail sales rose 11 per cent during lockdown, largely because people didn’t have much else to spend money on.

Engagement 130

Engagement Beauty and Health Social Media Flow 130