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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. And I was recently reminded (while presenting to TerryWhite Chemmart) that one of the best areas for inspiration today is health and wellness. Before I turn to why, let’s look at the ‘what’.

Concept 130
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Mmm, it’s the sweet smell of advertising success

Inside Retail

But most significantly, I think it shows how quickly our new retail habits have become second nature, with 9.4 per cent year-on-year growth in retail consumer spending to March 2022 3. What is Marketing Mix Modelling anyway? So let’s dig a little deeper. The categories covered campaigns that totalled in excess of $170 million.