Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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Greater Group

JULY 27, 2023

A company must connect its design vision with its commercial fitout strategy to be able to communicate it effectively to its fitout provider, and ultimately, complete a fitout best equipped to achieve its business goals. Relate these common words to the company branding and the needs of the target market.

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Inside Retail

FEBRUARY 25, 2024

These acquisitions reflect the group’s strategy for building a geographically balanced brand portfolio of premium beauty and fragrance brands. L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012.

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Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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Retail Bound

FEBRUARY 27, 2024

Finding the Right Balance Ultimately, when deciding between retail and Amazon for a new product launch, businesses need to consider their target market, budget, and the nature of their product. It may even be beneficial to combine both retail and Amazon strategies for maximum reach and success.

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Inside Retail

JULY 24, 2023

According to her, the partnership with Mattel very much aligns with Duck’s ethos of celebrating life’s adventures, particularly with its target market – women. From a brand strategy point of view, Duck hopes to be a global brand, so working with international brands gives Duck more credibility to get there,” she said.

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