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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. Understanding the CFO’s perspective Before we dive into solutions, let’s put on our CFO glasses for a moment. Frame your marketing strategies in terms of financial metrics they understand and care about.

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Don’t inbox-watch: How Officeworks’ merchandise GM balances his attention

Inside Retail

I’ve attended a number of study tours and sourcing trips across South America, Europe, the United States and South-East Asia, as we expanded our product range and learned from what other players globally are doing. The other lesson I’ve learnt is to talk to your customers regularly. You will always learn something from them.

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How Japan’s love for denim is influencing Levi’s premium collections

Inside Retail

Levi’s place in the fashion industry as the inventor of blue jeans puts the brand in a unique position to be a historian of denim or a powerhouse of innovation, and potentially both if it gets the balance of relevancy correct. It’s really trying to stay at the centre of culture, right?

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The Reject Shop CEO quits, interim chief named

Inside Retail

In a statement to the ASX, company secretary Michael Freier said Reich had decided that now was “an appropriate time for him to leave the company to pursue other opportunities”. He left the role yesterday having determined the “fix phase” of his strategy to turn the business around was complete.

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Mismatch in values with employers contributing to employee exodus

Inside Retail

The research found that more than half of the 1605 respondents said they would look to leave their employer if the company did not meaningfully prioritise work-life balance (56 per cent) or well-being (55 per cent).

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From Big 4 firm to start-up: TaskPod’s Adam Morgan talks lessons learned

Inside Retail

A few years ago, co-founders Adam Morgan and Tyson Gundersen left the corporate world behind to start Bureau Booths – which provided soundproof office booths to existing spaces – then TaskPod , which offers private working spaces in recreational and retail spaces, transport hubs and other locations. AM: Yes, I do.

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How Esprit CEO William Pak pivoted from the law to fashion

Inside Retail

Like many other companies of this age, it has legacy issues that might not reflect the changing business environment of modern society. We are now at a critical turning point to focus on our own business priorities, streamline internal structure and highlight our new strategy and direction. As part of my Esprit 3.0

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