Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.

Balance 130

Balance Marketing Strategy Planning 130

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

AUGUST 14, 2023

“Not only does it save customers a lot of time and hassle, but even before the appointment we can take inspiration from their unique preferences and give tailored recommendations that can even complement products they already have. Many competitors are driving this market, but GenAI and AI/ML solutions are still in their infancy.

Perspective 130

Perspective Balance Marketing Tailored 130

Inside Retail

AUGUST 22, 2023

The athleisure market has been on the rise for many years, driven by factors, such as the casualisation of consumers’ wardrobes and the rise of sneakers and streetwear as aspirational style trends. In February, Losano collaborated with 3D knit production house Tailored Industry to launch a six-piece knitwear collection.

Apparel 130

Apparel Tailored Fashion Marketing 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Building trust in AI-powered personalisation.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

FEBRUARY 19, 2024

Clinical Study participants reported a 90 per cent improvement across 15 symptoms with Elix’s hero product, Cycle Balance. IR : In such a competitive retail market, can you describe Elix Healing’s unique points of differentiation?

Balance 130

Balance Pattern Concept Space 130