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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.

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Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

Some went without products in many non-essential categories altogether, others deferred large purchases. Within weeks of the Russian invasion of Ukraine, numerous global brands, including H&M – the parent of Zara and a collection of other brands – and Estée Lauder shut up shop in Russia. Clothing is a necessity of life.

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Our Barehands’ founders talk entrepreneurship and finding work-life balance

Inside Retail

We recently caught up with Lye and Go to get their thoughts on career, leadership skills and their general perspective on running a business. I was pursuing a business marketing degree and knew from the beginning that I wanted to use my skills for a good purpose. IR: What’s your approach to work-life balance?

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Our Barehands’ founders talk entrepreneurship and finding work-life balance

Inside Retail

We recently caught up with Lye and Go to get their thoughts on career, leadership skills and their general perspective on running a business. I was pursuing a business marketing degree and knew from the beginning that I wanted to use my skills for a good purpose. IR: What’s your approach to work-life balance?

Balance 130
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Don’t inbox-watch: How Officeworks’ merchandise GM balances his attention

Inside Retail

I was part of the set-up team that launched Officeworks into the New South Wales market. I’ve attended a number of study tours and sourcing trips across South America, Europe, the United States and South-East Asia, as we expanded our product range and learned from what other players globally are doing. We now have 166.

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How niche fandoms power Levi’s most successful collabs

Inside Retail

The other one that we’ve done a few collabs with is New Balance. New Balance from a sneaker perspective is quite hot at the moment. Levi’s collaboration with Studio Ghibli’s animated classic Princess Mononoke tapped into a super-fandom and offered them wearable nostalgia.

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How Japan’s love for denim is influencing Levi’s premium collections

Inside Retail

Levi’s place in the fashion industry as the inventor of blue jeans puts the brand in a unique position to be a historian of denim or a powerhouse of innovation, and potentially both if it gets the balance of relevancy correct. It’s really trying to stay at the centre of culture, right?

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