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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. Returns data can unlock valuable insights into the customer’s buying behaviour as well as your product market fit.

Planning 290
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Double header: Weber takes on Australian sport, New Zealand customers

Inside Retail

It’ll be on the weekend before the final, so there’ll be a lot of really engaged spectators going to see how the teams will perform. That’s one of the benefits of being an omnichannel business – we can give customers that choice to engage with the brand through the channel that is right for them.”. How Covid changed the game.

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How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

Inspired by the 1982 film Blade Runner , Daniel Avakian’s Tears in the Rain collection incorporates his signature bespoke tailoring and couture pieces, mixed with ’90s Sydney graffiti art, carried by a strong colour palette of greens, navy, black and pops of red. There are many benefits to adding digital touchpoints to runway shows.

Reimagine 246
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How to Encourage Top Performance From Your Employees

Retail Focus

Fostering a supportive culture will leave your employees more engaged and motivated at work, which is the ultimate aim for any manager or decision-maker. Allowing adjustable hours to accommodate personal commitments, allowing for a better work-life balance. Think tailor-made perks that are adjusted according to employee preferences.

Strategy 130
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How To Create Commute-Worthy Destinations

All Work

Recognizing the importance of work-life balance, companies are adopting more flexible approaches to office attendance, allowing employees to better tailor their in-office hours to suit personal preferences and commitments. Previous workplace models revealed a flaw in how to deal with the struggle for work-life balance.

Balance 81