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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience.

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New Balance opens its first ‘Grey Store’ in Asia Pacific

Inside Retail

Sports footwear and apparel manufacturer New Balance has opened its first Grey Store in the Southern Hemisphere – at Sydney’s The Galeries shopping centre. Perfume Playground founder and Australian fragrance expert Samantha Copland partnered with the brand to curate the scents. New Balance recorded worldwide sales of US$5.3

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New Balance opens first Australian UCC concept store in Sydney

Inside Retail

Sports footwear and apparel store New Balance has opened its first UCC retail concept store at Bondi Junction in Sydney. The store is one of New Balance’s eight UCC-style stores in the world. It features a curated collection of footwear and apparel, including its made in USA products.

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New Balance bottles its scent and enters the beauty space with Grey Store

Inside Retail

New Balance has entered the beauty market in celebration of opening a premium direct-to-consumer retail store in Australia this December and it smells like luxury on and off the court for the apparel brand. billion, a 21 percent increase on the year prior, and globally, it has over 500 retail stores and in excess of 3000 retail partners.

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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. New Balance is a privately owned, Boston-based sports footwear and apparel brand, founded in 1906 by William Riley.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

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Tower London launches new store on Camden High Street

Retail Focus

With existing locations across London including Brick Lane, Walthamstow, two in Wood Green, and an HQ in Shoreditch, Tower London has become synonymous for stocking a curated edit of heritage footwear brands to represent the tastes of each corner of the city. ” says Gerry Demopoulos, Director of Tower London.

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